Goals: 

• Grow brand awareness and social footprint of Four Reasons USA, the American distributor of Finland’s #1 Haircare brand

• Help bridge the gap between the DTC customer and Salon Professional by positioning the brand for both audiences

• Increase social traffic to ULTA.com, the brand’s exclusive e-tail partner

prettySOCIAL: 

• Launched a social-first campaign called #MyColorRemix, which focused on the brand’s hero product (Color Mask) and acknowledged the diverse and creative nature of the Four Reasons customer. #MyColorRemix educated customers on how to combine Color Mask shades at home to achieve an exact shade that was as unique as them—all while encouraging them to purchase multiple SKUs from ULTA.com

• Focused on casting unique talent that spoke to the Four Reasons customer, celebrating tattoos and piercings, body inclusivity, and gender fluidity

• Strategically gifted Four Reasons Color Mask and Four Reasons Professional to 100 celebrity and macro-influencers, including reality television stars, beauty bloggers, and celebrity glam teams

• Doubled the Four Reasons USA Instagram following organically in 12 months

• Dropped the mic when Selling Sunset star Christine Quinn requested Four Reasons Purple Dry Shampoo at her Glamour Mag shoot after our team strategically gifted her glam team a PR box

• Dropped our client’s mic when they woke up to an e-comm order from Christine herself for more Dry Shampoo

• Popped the champagne when Stylophane named Four Reasons USA among the Fastest Growing Beauty Brands on Instagram in May 2021