Goals: ​

• Engage a global content campaign to help tell the story of the world's first Climate-Smart skincare​

• Restore the algorithm of the brand's Instagram after a stint of downloaded followers by a former agency

• ​Increase the brand's engagement rate, notably user comments​ Create a social media campaign that attracts their target customer (Women ages 35 and up who live in harsh climates)​​

prettySOCIAL: ​

• Conducted photoshoots in four different countries to tell the story of each individual climate and its effects on skin

• Tripled Pour Moi's comment engagement within 2 months of working with prettySOCIAL​

• Secured account verification for both Instagram and Facebook in 6 months​

• Worked with Instagram and GIPHY to develop six Pour Moi Instagram stickers for Instagram stories

• Secured Pour Moi on Stylophane's annual list of Fastest Growing Beauty Brands on Instagram in April 2020

• Popped the champagne when TIME Magazine announced the Best Inventions of 2020, running prettySOCIAL's content creation for Pour Moi in the print + web editions of the award