Goals: 

• Use social media to educate consumers on the benefits of Sensate, a biohacking device that uses infrasonic therapy to tone the Vagus nerve

• Educate customers on the differences between Vagus Nerve Toning (VNT) and Vagus Nerve Stimulation (VNT), a key point of difference between Sensate and its competition

• Expand the brand’s UK-based social media presence to the United States

• Effectively train customers on how to use their new Sensate device, from Bluetooth pairing to app navigation

• Increase the brand’s social following to establish credibility ahead of a public crowdfunding campaign

prettySOCIAL: 

• Launched a strategic social media hashtag alled #WhatHappensInVagus, a tongue-in-cheek campaign that would educate the consumer on all of the health benefits that the Vagus nerve is responsible for: sleep quality, heart rate, digestion, anxiety, and more.

• Produced a slew of glossy creative images and cast everyday people to star in Sensate’s all-new social media campaign, encouraging emotional connection between the customer and the brand

• Cast and trained a working actor named Emily to answer customer service related questions in short form video format across Sensate’s social channels

• Strategically gifted Sensate devices to 84 U.S.-based influencers across biohacking, wellness, and meditation

• Managed the Sensate Instagram account from 12k to 42k followers in 8 months

• Popped the champagne when TIME Magazine announced the Best Inventions of 2022, running prettySOCIAL's creative for Sensate in the print + web editions of the award