Goals: 

• Re-launch Virginskin’s decades-old formula into the social media space in 2021

• Create authentic relationships with skincare influencers across social through strategic product seeding and positioning

prettySOCIAL: 

• Cast a wide net of talent that represented the Virginskin’s luxury skincare customer, with models ranging from 25-65

• Produced monthly photography and User Generated Content assets to position Virginskin as an authority in the luxury skincare space

• Gifted Virginskin product to 195 influencers across beauty, skincare, and lifestyle for authentic reviews + feedback

• Engaged daily from the @virginskinbeauty social accounts to their target customer

• Secured Virginskin on Stylophane's annual list of Fastest Growing Beauty Brands on Instagram in July 2022

• Grew the brand from 0 to 15k followers organically and without paid influencer spend

• The snowball effect: Between October 2022 and January 2023, the @virginskinbeauty Instagram account acquired +4,913 gross new Instagram followers organically.